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Evo već u drugoj rečenici ću da napišem da je Srbija jedna siromašna, korupcijom izmučena zemlja. Zemlja nedovoljno obrazovanih i izmanipulisanih ljudi. Zemlja iz koje već decenijama odlaze kvalitetni ljudi.

Isto tako, neki kvalitetni ljudi su ostali u Srbiji i svojim primerom pokazuju da to što je Srbija siromašna, ne znači da i ti moraš da budeš siromašan. Da to što je Srbija zaostala, ne znači da ti treba da budeš zaostao. Da to što većina čita i sluša lokalne budale, ne sprečava tebe da čitaš i slušaš pametne ljude iz celog sveta. Oni pokazuju da, osim bežanja iz Srbije i “savijanja kičme”, postoji i neki treći put.

Taj “treći put” se ne vidi iz perspektive mase ili rulje. Moraš da se izmestiš i pogledaš iz perspektive pojedinca. Pojedinca koji je batalio mitove i “više ciljeve” i definisao sopstvene ciljeve. Sa tako naštelovanim fokusom, mnoge nedostatake Srbije možeš da pretvoriš u svoje lične prednosti. Prednosti koje će te učiniti uspešnim preduzetnikom.

Iz te perspektive stiže i ovih 5 razloga zbog kojih je Srbija najbolja zemlja za pokretanje biznisa:

1. Obrazovanje u Srbiji je očajno

Srpski obrazovni sistem proizvodi ljude sa premalo korisnih veština i znanja. Forma je ispred suštine. Umesto kritičkog mišljenja, neguju se autoriteti. Deca se uče da usvajaju znanja umesto da ih osvajaju. Ovde se još uvek veruje da je znanje statična stvar, a da je diploma potvrda da si ga stekao.  

Zašto je ova tužna slika dobra za preduzetnika? Zato će mu konkurenti na tržištu biti uglavnom takvi ljudi. Okrenuti domaćim uzorima i autoritetima. Nezainteresovani za svetske trendove i nespremni za “apdejtovanje”. Kompanije koje takvi ljudi grade po pravilu imaju inferiornu organizaciju rada, marketing, komunikaciju i dizajn.

Uz takvu konkurenciju, dovoljno je da pročitaš nekoliko “how to” brošura na engleskom i pogledaš neku uspešnu studiju slučaja iz tvoje branše da bi bio u prednosti. A ako kontinuirano učiš, putuješ u potrazi za idejama i umreževaš se sa kvalitetnim ljudima – na dobrom si putu da potpuno oduvaš konkurenciju.

Naravoučenije broj 1: Srbija preduzetniku proizvodi slabu konkurenciju i zbog toga je dobra za započinjanje biznisa!

2. Tržište u Srbiji je nerazvijeno

Svi koji se vrate u Srbiju iz inostranstva, znaju onaj frustrirajući osećaj kada ti sve nedostaje. Brza i laka internet trgovina, prave rasprodaje, usko specijalizovane prodavnice, omiljeni fast food…Sa druge strane, čovek ne mora ni da napušta Srbiju da bi prepoznao slab kvalitet proizvoda ili usluga koje je prinudjen da koristi.

Eto još jedne šanse za preduzetnika. Na ovakvom tržištu, ne moraš da budeš genije iz Silicijumske doline da bi pokrenuo uspešnu firmu. Dovoljno je da “posrbiš” neku ideju koja napolju već funkcioniše. Ili da ponudiš poboljšanu verziju nečega što ovde postoji. A prostora za poboljšanje definitivno ima na pretek.

Naravoučenije broj 2: Srbija preduzetniku nudi nedovršeno tržište prepuno rupa koje vape da ih neko zakrpi – idealan poligon za stvaranje!

3. Kriza

Ovde je oduvek kriza. Ratujemo, raspada se zemlja, živimo pod sankcijama, kradu izbore, protestujemo, opet ratujemo, opet se raspada zemlja, opet kradu izbore, opet protestujemo, teramo diktatora, živimo u divljačkoj tranziciji, opet kradu izbore, opet protestujemo…Dakle, čekanje da kriza prodje, definitivno nije opcija.

Ono što su “visinske pripreme” za sportiste, to je kriza za preduzetnika. Kada se atletičar spusti sa retkog planinskog vazduha u ravnicu, čini mu se da bi mogao da poleti od toliko kiseonika. Tako će se osećati i preduzetnik ako nekim čudom ovde jednoga dana kriza prodje. Tada bi se mnogi koji su ranije strahovali, okuražili da krenu u preduzetništvo. Naš preduzetnik bi ih čekao na tržištu. Vešt, samouveren, sa svojom stabilnom kompanijom. Opijen kiseonikom i spreman za rast. Novajlije protiv njega ne bi imale šanse.

Naravoučenije broj 3: Srbija preduzetniku obezbedjuje “visinske pripreme” i krizom obeshrabruje njegove potencijalne konkurente!

4. Srbija je tvoja zemlja

Ima mnogo zemalja koje imaju loše obrazovanje, nerazvijeno tržište i u krizi su, ali samo je Srbija tvoja zemlja.

Govoriš srpski jezik i poznaješ srpsko tržište. U Srbiji ti žive roditelji, prijatelji i rodbina spremni da pomognu. Da besplatno rade za tebe dok ne staneš na noge, da ti dizajniraju logo i naprave sajt. Da ti pozajme lovu kad zagusti, a sigurno će da zagusti.

Ako ste nakon ovog “Srbija je tvoja zemlja” očekivali poziv na patriotizam, neću vas izneveriti. Jedna od definicija kaže da je pravi patriotizam kada pojedinac otkrije u čemu je dobar i na tome radi iz sve snage. Preduzetništvo je dakle i prilika da, pored uspešne kompanije, izgradite i sebe kao pravog patriotu.

Naravoučenije broj 4: Srbija preduzetniku nudi besplatne pomagače u vidu rodbine i prijatelja i daje mu mogućnost da dokaže patriotizam!

5. Nemaš izbora

Postoje u Srbiji malobrojne kompanije koje svojim zaposlenima daju autonomiju, prostor da rastu i ohrabruju njihovu kreativnost. Takvi zaposleni se nazivaju “intrapreneurs”, slobodno prevedeno – unutrašnji preduzetnici. Ako si ti jedan od njih, onda faktički i jesi preduzetnik.

Ako nisi jedan od tih srećnika, evo i ostalih opcija koje ti Srbija nudi: ludilo korporativnog života, rad za “gazdu”, rad na traci za Kineze i Korejance i “kačenje na državnu sisu”. Cenim da nije potrebno da analiziram bilo koju od ovih kategorija i da pomisao na svaku od njih ledi krv u žilama.

Tako da na kraju, hteo – ne hteo, ukoliko težiš ka tome da imaš malo više slobode i kreativnosti (i malo više para, naravno), Srbija će te oterati u preduzetništvo.

Naravoučenije broj 5: Srbija podstiče preduzetništvo tako što nudi jezive alternative!

I na kraju…

Znam da će mnogima prva reakcija na ovaj tekst biti da nabroje (mnogo više od) 5 razloga koji odvraćaju od preduzetništva u Srbiji. Ipak, to je prilično lak zadatak, a rešavanje lakih zadataka nije uzbudljivo. Preduzetnici rešavaju teške zadatke.

slobodno podeli:

404 thoughts on “ 5 razloga zašto je Srbija najbolja zemlja za pokretanje biznisa ”

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